Medical & Marketing Support for Life Science Organisations
Broad ranging support
MarketingFrom website content to social media campaigns
For many small companies, the marketing lead needs to cover a broad range of activities, from market research and branding through to keeping the social media channels buzzing. My experience ranges from working as the only marketeer though to working as part of or managing a team. Let me bring that experience to support your marketing needs from:
- Market research: competitive analysis, product positioning, pricing and placement for worldwide markets including EU, UK and the US.
- Developing and understanding the target product profile (TPP) to ensure appropriate product design to address the unmet clinical need
- Branding - both Company and product focussed in collaboration with external creative agencies and internal stake holders
- Website design, content and production – working with internal stake holders and creative agencies
- Set-up and execution of Copy Approval process to ensure compliance with regulatory and ethical considerations
- Oversight and execution of Social Media with both patient and clinician focus
- Customer facing newsletter and marketing campaigns
MedicalPeer to Peer
I have a strong scientific background and broad experience of working on a peer to peer basis with health care professionals and patient organisations in the UK, Europe and the United states. This experience enables me to develop content about healthcare products that is both relevant and accessible and provides me with a perfect platform to support your marketing needs. Let me help you develop compelling campaigns that speak to all your customers; clinicians, patients and payers
Clinical
Funding success & study execution
Benefit from my experience in clinical studies to support your future activities in applying for funding or setting up new clinical studies:
- Successful applications for study funding in both the US and UK.
- Management of an observational study for Inflammatory Bowel Disease in the United States and Canada.
- Study set-up including study protocols, IRB applications and budgeting etc.
- Worked closely patient organisations, charities and advocates to support effective communications of both study and commercial messaging.
Market Access
Regulatory & reimbursement
Whether your with NICE or the FDA, navigating the complex world of market access can be challenging. I have experience of planning and executing regulatory applications and reimbursement discussions in the UK and the US:
- Involvement in FDA De Novo applications
- Member of team involved in the development of Medtech Innovation Briefing (MIB) and clinical guidelines for IBD prognostic test with NICE
- Worked alongised Consultants to develop US based reimbursement strategy
- Developed applications for product reimbursement to NHS PCTs
Sales & Commercial
From training to CRM management
My sales/commercial experience ranges from carrying the bag for Big Pharma to supporting business development discussions. With my medico-marketing hat on I can provide support for growing sales force over a number of areas:
- Forecasting sales across international markets
- Development of sales training courses and content including patient and clinician sessions
- CRM set up and managment
- Development of marketing materials ranging from exhibition stands and sales details through to product leaflets and merchandiseSupporting business development in commercial discussions
- ABOUT ME
Dr Karen Hills PhD, MBA
Director/ConsultantI am a freelance marketeer with experience in the medical/clinical arena, specialising in supporting life science start-ups, small biotechnology companies and education providers. I provide specialist scientific/medical writing skills to support the development of content for a broad range of MarComs activities and platforms and analytical expertise to support market research and the development of marketing strategies.
Since founding Juneberry in 2018, I’ve worked with companies ranging from start-up pharma’s & diagnostic companies to global contract development and manufacturing organisations.
Background and endorsements
From research and pre-clinical discovery through full product lifecycles; I've been lucky enough to work with some great people and organisations.
Piloting new roles in medical liaison2006-2013 - Brand Manager Virology + Hypertension; Key Customer Manager + Medical Science Liaison OncologyUxbridge, UKWorking across several therapeutic areas and communicating with medical Key Opinion Leaders, patient groups, NICE, NHS healthcare teams and JV pharma partners. Internally, preparing and delivering sales team materials and training. Pre-launch, post-launch and post-patent phases of the lifecycle, including successfully piloting a new Key Customer Manager role, combining medical and healthcare liaison.
Software and drug discovery2001-2005 - Business Development ManagerCambridge, UKDesign and implementation of marketing and PR campaigns. Managed the software development team and marketing of software products. Transitioned multi-million dollar deals from lead ID to closure with UK, German & US companies and project managed the resulting collaborations. Business development strategy for individual therapeutic areas and identified target customers for oncology and emesis projects.
Enhancing business credentials2001 - MBA at world top ten Business SchoolLondon, UKSuccessfully completed the MBA course on a part-time basis while working at Incyte Genomics.
Managing research teams1997-2001 - Senior Director Operations and Product ManagerSan Fransisco, USA; Cambridge, UKDevelopment and implementation of marketing campaigns, working closely with sales to identify and close leads delivering multi-million dollar revenues. Autonomous management responsibility for Incyte’s UK Laboratory Operations, managing a multi-million dollar budget with P&L responsibility. Respondent to due diligence as part of Incyte’s acquisition of Hexagen. Re-engineered processes to generate a three-fold increase in throughput and a 50% reduction in cost.
Human Genome ProjectFounding team-member at the Sanger CentreHinxton, UK
Post-doctoral position with Sir John Sulston working on nematode and human genome projects. This period covered the founding of the Sanger Centre (Hinxton), and the opportunity to develop management skills through recruiting, training and motivating teams and team leaders.
Duchenne Muscular Dystrophy1991 - PhD at the MRC Laboratory for Molecular BiologyCambridge, UKResearch exploring the similarities and differences between human and murine forms of Muscular Dystrophy.CONTACT ME
